No two businesses are the same, and what works for a Chemist in Coleraine, doesn't necessarily work for a Builder in Belfast.
Our team will create a bespoke digital marketing plan that's as unique as your business.
As Google Ads specialists & PPC consultants we help businesses find new customers and clients, boost sales, increase leads, reduce costs and make more money through search, shopping, display, video and app advertising on Google and partner websites and apps as well as Facebook, Instagram, TikTok, Twitter, YouTube among others.
We can manage your internet pay-per-click advertising campaigns, and focus on delivering exceptional ROI. This would begin with a consultation to fully understand your objectives and target audience, research the wider competitor landscape, and then create a PPC strategy based upon keywords, audiences, ads and creative that really deliver.
Facebook is the most widely used social media channel with over 2.74 billion monthly active users, with targeted ads you can reach your ideal customer with optimised messages.
To get you the most return on your ad spend we distribute your Facebook ads across three categories: audience building, offer promotion, and retargeting.
Audience building ads should educate your potential customers about your products or services and encourage them to engage with your brand. Offer promotion ads promote your products and generate conversions, they should be around 60% of your budget. Finally, retargeting ads will retarget people who have visited your online store, thanks to your previous ad campaigns. Over time, you can increase your retargeting, but need a constant stream of new people interested in your store.
Google Ads
Google Ads is a pay-per-click advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords they want to target, businesses pay to get their advertisements ranked at the top of the search results page.
Google Ads is a fantastic way to increase traffic and sales for both new and established websites.
You only pay when someone clicks your ads, but he performance of an ad or keyword fluctuates and so does the web traffic driven by that keyword or ad. This is why we must track the keywords to see if they are making any conversions and adjust the message accordingly.
We are Google Ads certified, so you know you're in good hands with your PPC campain.
YouTube Ads
In 2021 there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017 and 60% of marketers said they would increase their marketing budget for YouTube.
With YouTube ads, we help you reach potential customers and have them take action when they watch or search for videos on YouTube, and only pay when they show interest.
YouTube users can skip some pre-roll ads after 5 seconds, but must watch at least the first 5 seconds of every ad. So with engaging content and a strong strategy, businesses from every industry can convert YouTube users into clients, it just takes a bit of creativity in creating your video ads. We can help your business succeed on YouTube by not only producing an engaging ad for you, but also by optimising the SEO and targeting on the back end to find your ideal audience.
Social Media
While Facebook is the biggest social network, there are other options to consider when you are marketing your business online.
Instagram, LinkedIN Twitter, Snapchat, TikTok, Messenger, and WhatsApp are all still viable channels to reach your audience with your advertising efforts.
After following a brand on social media, consumers continue to engage in various ways. Ninety-one percent visit the brand’s website or app, 89% will buy from the brand and 85% will recommend the brand to a family or friend.
In 2020, 86% of B2B organizations outsourced content creation and 30% outsourced content distribution. With vast experience in both content creation, and distribution, we can help your business succeed on social media.
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